Sizeable Increase in Content in Recent Years.

Substantial Growth in Influencer Campaigns in Q4 2020.

However, Larger Influencers Are Popular on TikTok

Most Influencers Selected on Instagram and YouTube are Micro-Influencers.

Better Engagement Rates for Micro-Influencers Than for the Superstars of Social Media.

240 More Platforms and Influencer Marketing Focused Agencies Created Last Year.

Influencer Marketing Expected to Grow to be Worth $13.8 Billion This Year.

At least now, more people understand what influencer marketing is all about. Although the media occasionally run reports from naysayers criticizing the industry, those who actively participate can clearly see influencer marketing's effectiveness. Indeed, we can look at it as being part of the mainstream marketing mix now. Despite all the uncertainties caused by COVID in 2020, influencer marketing is still a highly popular and effective form of marketing. One thing is very clear from these results. Many of these come courtesy of our partner Upfluence, who offer a smart influencer marketing platform with over 4 million creator profiles. In addition to the results from our survey, we include some other relevant statistics related to influencer marketing that have come about thanks to recent research. There was a major slow down in influencer marketing spend from March - July 2020 as the pandemic unfolded, followed by a spike in influencer led campaigns from August onwards, as reported by most of our agency and platform partners. Surprisingly, however, most of the statistics are relatively similar, with the only major change being a significant increase in the use of TikTok for influencer marketing. Just a reminder that throughout 2020 we continually updated and expanded our Covid-19 Marketing & Ad Spend Impact Report. Following on from that year of horror, 2020, we knew that the results this year could be quite informative. In our Influencer Marketing Benchmark Report 2021, we surveyed more than 5000 marketing agencies, brands, and other relevant professionals to determine their views and build insight into their thoughts on the industry.

We have repeated this exercise every year since, providing an annual insight into how marketing agencies, PR agencies, and brands see the state of influencer marketing. The interface is clearly laid out and easy to navigate.We carried out our first influencer marketing survey in 2017, giving us an excellent insight into the state of the industry. The app is very easy to use and although the configuration options are limited, they are easy to setup and implement. Cleaner covers all the main areas that the average Mac user will require. All in one App Optimizer to manage all installed apps.Detect leftover files of deleted apps by App Manager.Users can preview each duplicate to decide which file should be deleted.Auto-select for duplicates quick disk clean.Local files in sync with iCloud drive can also be located.

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